It's not phony, their coming up with a lot of new processes for this kind of stuff. I don't question what they show, seems legit to me, but it would be nice to see a scratch test or handle it a lot after it completely dries to get an idea of how hard it is. Typically, high silver/chrome-ish paint finishes are not very hard. If this stuff works well enough it would be great for the small chrome tape door trim pieces on 2002's, and might work just as well as chrome tape on other pieces.