Anyone seen the new efficiency dynamics advert in the uk?

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jamesr

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It seems pretty off brand to me, but does feature a 2002 and 2 e9's.

It's new so should probably appear on youtube in a couple of days.
 
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Yes, I spotted those too. I'd be interested to know where those clips were filmed. There's also a beautiful 507 for a fleeting second. The entire ad's on the BMW website. Don't know about it being that off brand - it's not radically different from previous ads.
 
Hi Rob,

do you have a link to the ad, i can't seem to find it on the website? Personally i didn't think it seemed like a bmw ad, not compared to the cinematography/style of all there other uk ads. Even though it was just loads of different bmw models/ads, it could quite easily have been for a car show.
 
Hi James,
here you go... http://www.bmw.co.uk/bmwuk/experience/?experienceKey=JOY

I know what you mean, some bits like the model montage and the camcorder style of the meets/shows don't quite sit with the likes of the some of the slick shots of the X5 for example. Still don't suppose BMW's brand police would have let it out if it wasn't up to their corporate guidelines.

Are any of you London/South based guys getting together any time before the end of summer?
 
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