Which model is it? It looks like small Euro bumpers.
The ad campaign that got away....
Apparrently the Joy campaign got canned... not enough ultimate. Too much infighting within BMW on image.
Here's another for you 02 guys- http://www.in-fuenf-schritten-zur-freude.de/en
Here's the link to where the photo for the E9 ad was taken-
http://www.flickr.com/photos/ltrebing/3225746993/