Important “Firsts” for the E9 or E3?

Minivansomeren

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As I’ve been reading about BMW history, I’ve been amazed by how many important things that we associate with BMW started with the E3 and E9. Here are the ones I have noticed. Is there anything else that these cars did first, either for BMW or all cars in general?

- First modern BMWs with I6 engine. The last BMW straight 6 was in the “baroque angel” 501 that stopped production a decade before the E3 and E9. The new M30 would power new BMWs for 27 years and help make BMW famous for their straight sixes.

- First car to be modified and raced by the M division. M cars became famous both on the road and in racing. These M cars are also associated with the tricolor stripes, and the CSL was the first car to wear them.

- First art cars. In 1975 the French race driver Herve Poulain commissioned his friend Alexander Calder to design his CSL race car livery for Le Mans. BMW has commissioned 19 more “art cars,” many of which have raced and/or been exhibited in art museums.

- First cars to be called “the ultimate driving machine”. This might be the most famous automotive advertising slogan ever, and the first ad to use it was in 1975 featuring a CSL race car. I think the first ad to feature the slogan in large font showed an E3 sedan.

- First production car to wear Alpina 20-spoke wheels. After Alpina’s racing success and input on the CSL project, BMW commissioned them to be the official wheel supplier, then adopted the design for later E9s and other models. The wheels have been associated with generations of Alpina-tuned cars.

- First BMW police cars outside Germany. Although the small Isettas and “baroque angel” 501 and 502 had been used for police duty in Bavaria in the 50s, the first police use outside Germany were some English police forces that bought E3 sedans. BMWs have been used extensively as British police vehicles since then, and have also been adopted by other European police forces.

What else is there? Any interesting technology or features? I think they were the first bimmers with the drop-down trunk tool tray, and that continued until at least the 2000s, but I can’t find a source for this.

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Expanding on two of your points:

The M30 engine obtained one of Wards “10 Best Engines of the 20th Century” awards.

And

In its class, the CSL “Batmobile” won the European Touring Championship in 1973, 1975, 1976, 1977, 1978 & 1979 and the 24 hours of Le Mans in 1973.

Moreover our cars got a lot of respect from automotive journalists:

Road and Track, February 1970:

But the 2800 CS, as it is now called, looked good, performed like an athlete with the brilliant BMW six, produced some of the most delicious mechanical noises known to man, and had interior and trunk accommodations that could be used to define the term Grand Touring…Vision out of the CS is superb, probably the best of any closed car being built today…The big BMW engine is without a doubt the most sophisticated inline six in the world, and its sonority is very much a part of the car’s character.

Automotive Journalist Ken Purdy, in the June 1970 issue of Playboy Magazine wrote the following:

The best automobile in the world? Many professional testers presently give that ranking to the BMW 2800 CS coupe, a 130-mph motorcar of extraordinary mechanical capability and a level of craftsmanlike finish almost unknown in production-line manufactories - and in most limited output facilities, if it comes to that.
 
The Bavaria is the only factory BMW with a name. The creation of the brilliant, famous rogue Max Hoffman.
Yeah I didn’t think of that! Very unique.

E9...was this the first unibody for BMW?
Not exactly, but close. I think the first unibody were the Neue Klasse that came out in 62 and morphed into the 5 series. The 2000cs was called the Neue Klasse Coupe and the rear half of the 2800CS is identical, so they are closely related but 6 years behind.

Also I think the Neue Klasse was the first major production car from any brand to use a semi trailing independent rear suspension. It was later copied by a lot of other brands because it handled very well, even though it had a proclivity for lift-off oversteer.
 
I think it was the 700 that was first.
aaah you're right I always forget about the 700 because so few came to the US.

And thanks to everybody for your input. Especially that playboy quote from @Ohmess - I hadn't heard that one. Part of the reason I'm doing this research is I'm writing a blurb about the E9 for when I take it to shows. It's definitely clear that the years 1968-1975 were foundational for the BMW brand, marking the production run for both the 2002 and the E9. It would be an interesting argument which one contributed more to the development of the brand - the nimble and affordable 2002 that you could see everywhere putting a smile on its driver's face? Or the E9 "halo car" with the exclusive style and racing trophies. Either way (both ways?) BMW's annual US sales quadrupled from 67 to 75, and were up 20x by 1986.
 
Not sure you are right on factory racing. BMW was factory racing pre-war and then post the NK revolution with the 1600 but then the 1800ti and 2000ti. Those cars were also the first with the 'kink' I believe. Those cars formed the basis for the relationship with Alpina. We know the rest. God I love how nerdy we are :)
 
As I’ve been reading about BMW history, I’ve been amazed by how many important things that we associate with BMW started with the E3 and E9. Here are the ones I have noticed. Is there anything else that these cars did first, either for BMW or all cars in general?

- First modern BMWs with I6 engine. The last BMW straight 6 was in the “baroque angel” 501 that stopped production a decade before the E3 and E9. The new M30 would power new BMWs for 27 years and help make BMW famous for their straight sixes.

- First car to be modified and raced by the M division. Most prior BMW race cars were run by private teams (Alpina, Schnitzer etc) and BMW had not made any homologation specials until the Motorsport division created the CSL and a factory racing team. M cars became famous both on the road and in racing. These M cars are also associated with the tricolor stripes, and the CSL was the first car to wear them.

- First art cars. In 1975 the French race driver Herve Poulain commissioned his friend Alexander Calder to design his CSL race car livery for Le Mans. BMW has commissioned 19 more “art cars,” many of which have raced and/or been exhibited in art museums.

- First cars to be called “the ultimate driving machine”. This might be the most famous automotive advertising slogan ever, and the first ad to use it was in 1975 featuring a CSL race car. I think the first ad to feature the slogan in large font showed an E3 sedan.

- First production car to wear Alpina 20-spoke wheels. After Alpina’s racing success and input on the CSL project, BMW commissioned them to be the official wheel supplier, then adopted the design for later E9s and other models. The wheels have been associated with generations of Alpina-tuned cars.

- First BMW police cars outside Germany. Although the small Isettas and “baroque angel” 501 and 502 had been used for police duty in Bavaria in the 50s, the first police use outside Germany were some English police forces that bought E3 sedans. BMWs have been used extensively as British police vehicles since then, and have also been adopted by other European police forces.

What else is there? Any interesting technology or features? I think they were the first bimmers with the drop-down trunk tool tray, and that continued until at least the 2000s, but I can’t find a source for this.

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Would love to find that poster of the Sebring winner, if anybody has one. The German version is all over eBay, but the English version, not so much.
 
Playboy can not be wrong!

PS I got the issue on line and was really fun to look at adds. I think my wife enjoyed it more that me!
 

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Not sure you are right on factory racing. BMW was factory racing pre-war and then post the NK revolution with the 1600 but then the 1800ti and 2000ti. Those cars were also the first with the 'kink' I believe. Those cars formed the basis for the relationship with Alpina. We know the rest. God I love how nerdy we are :)
Well yes and no. There had been some factory racing efforts I think, but the M division didn't exist until the development of the CSL. So before that there were no homologation tweaks to production cars, no M colors, and probably a different (smaller) organizational and funding structure for racing within the company.

And the first with the "kink" I think was the 3200CS which was designed by Giugiaro who was working for Bertone. The rear end looks a lot like the E9 with round 2002 taillights. So I guess the Hoffmeister kink should really be called the Giugiaro kink? I kind of like that - he's a legendary italian designer.
 
The 3200CS was designed by Bertone and sales began in February 1962 so it was the first BMW with the Hofmeister link to be sold. Hofmeister designed the Neue Klasse sedans but they were not offered until October of 1962. Perhaps we tweaked Bertone’s design or added it to their design, who knows.
 
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