Volvo vs Bmw in an old ad

vladkuk

vladkuk

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This needed to be shared here:)
volvo vs e9.jpg
 
Nice one but don't tell a Volvo driver that he's just driving that car until he can afford his first BMW. They will go crazy. Nice to see that Volvo them selfs already figured that out.:D
 
i can not concieve how was it possible that those guys from volvo were able to put their horrendous car in front and the bmw in the same picture,
at least they could have figured out that a lateral view of the volvo is not so disgusting,...
you can probably praise several virtues of the volvo, but just an aesthetic comparison side by side seems to be a miscalculation of their possibilities
the advert is just saying, if you do not have the money for a good looking and expensive car, you can buy this coffin equipped with front lights and a steering wheel
hilarious
 
I love 240's and particularly like 242GT's with their sport stripe and funky interior. They come up for sale in Seattle every now and then and I was seriously contemplating one when I was shopping for an e28 (and then I stumbled upon the neighbor's e9). The early GT's didn't have a turbo, so the comparison of the cars above is a little silly. Aesthetics aside, he 528i had nearly 170hp and the Volvo had under 140. The e12 has grown on me quite a bit since owning an E9, but it isn't the sexiest BMW either, especially when equipped with diving board bumpers. However, if you were to compare the M535i to the Volvo 242GT - no contest, aesthetics or power.

 
I've had 3 240 wagons and they were great for the young family with dog stereotype I fit in 20 years ago so I have fond memories of a great car but I've moved on.
 
I had a 240 sedan and my parents had a 240 wagon and a 740 wagon. I really miss the plastic map pockets on the 240 that would shatter when your foot hit them. :D

I'm still a big fan of 850 turbo wagons but buying one sounds like a nightmare.
 
We owned a 240 for a while which was the first car I'd ever seen with heated seats. We hit a deer with it in the north woods of Wisconsin and barely did any damage. Perhaps the Swede's engineered it for such collisions. I traded it even up for an E3 2500 which didn't exactly please my spouse...no heated seats.
 
JimV said:
We owned a 240 for a while which was the first car I'd ever seen with heated seats. We hit a deer with it in the north woods of Wisconsin and barely did any damage. Perhaps the Swede's engineered it for such collisions. I traded it even up for an E3 2500 which didn't exactly please my spouse...no heated seats.
Click to expand...

Ha, same here - in Illinois. New hood, grille, and headlight bezels...
 
In 82 I looked at the e12 and a 244GT Turbo, I choose the Turbo, it was less expensive and was plenty fast, four speed with OD, leather, etc. It was a great car! The early turbos didn't have the intercooler or coolant to help cool the turbo, I think the first lasted 50K miles and I replaced it myself.
 
I've not owned a 240, but I had a 740 years ago (my son was young and my wife was its primary driver). Pedestrian handling, somewhat like the mid sized Mercedes Benz of that same era, but with heated seats and a heater like a blast furnace it was great for the trips to Maine and Wisconsin.

As for the implication that you need to be a race car driver in order to discern the difference between the handling of a Volvo and a BMW, this is actually pretty close to what I tell people when they ask me whether to buy a BMW: drive one and characterize the way it handles and feels and responds. If you don't conclude it is much better than whatever else you are looking at, don't buy it. BMW is not for you. BMWs were built by Germans, and Germans maintain things. Hence BMWs are designed to be maintained, and this maintenance requires some amount of effort on the part of the owner. If you don't believe the character of the car is superior, you won't be motivated to do the proper maintenance, then your car will become unreliable, and you will be doubly unhappy.
 
I love the Volvo 240, and I think the design is also timeless. We had the 1987 wagon and put 250k miles on the original engine and transmission. It did not fit my daughter's self image when she started driving so I gave it to my mechanic and he kept it as loaner for a while. He then gave it to a young fellow just out of serving in Afghanistan. The 240 was fun in the highway, incredibly tight turn radius, great visibility. Rear suspension was the thing I did not like when comparing to the 1977 E24 I also had at the time.
 
Ah, ode to a Swedish pick-up truck...I wish that I still had a couple of them..my pale yellow 67 122S (pretty) with the best split tailgate ever, a couple of bulletproof 240 wagons, an 850T turbo wagon with the Colombo wheels, a V70R wagon (the one that they raced with and won; outlawed the next season)....all beloved. And gone. Now a 2011 soccer-mom-ish Cross Country...a "nice" car that is something that none of the others were; vague and character-less. All of the others were without pretense, and honest. But it's the work & more importantly...dog car. Logical. Safe. Comfortable. Ergonometrically challenged, but great seats...So it goes.
 
Ohmess said:
I've not owned a 240, but I had a 740 years ago (my son was young and my wife was its primary driver). Pedestrian handling, somewhat like the mid sized Mercedes Benz of that same era, but with heated seats and a heater like a blast furnace it was great for the trips to Maine and Wisconsin.
Click to expand...

Ha! So true about the heater. My 240's heater would put my passengers to sleep every time after a long day of skiing. Nothing makes you more drowsy than a volvo heater in the wintertime. :D

Sven has a five cylinder Volvo parts hauler. Perhaps he will chime in with a fitting backstory...
 
Funny a Young Guy around the corner from me has a White 240 wagon with the large Euro square headlights and lowered. Looks pretty clean!
 
well, as long as we are reminiscing about our old Volvos from years gone by, I have fond memories of the 1967 P1800S I drove while I went to university. Looked so exclusive, that I was often able to park in the close-to the-entry-doors-in-winter, "Professors Only" parking lot! 4 speed, overdrive, great cruiser...leather throughout as well as "luggage straps" in the back seat, great on gas...and hey, Roger Moore had one. Fancied myself as somewhat of a "Saint". I think I still have a new NOS clock somewhere. Mike
 
I've had two 1993 940 Wagons. Only sold them because I was moving to, and then from Hawaii. Reliable and durable, I got milage in the mid 20's consistently. A Chrysler minivan hit me in Kansas City on the left front corner. I pulled out the fender by hand and drove home. He was towed on a flat bed. I replaced the inner and outer fender, corner lights and was good to go.
I put 100k on the Hawaii one. It cost me $1k to buy, sold it for $1k with a new head I did myself. Sooo cheap to own.
 
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