I'm sure that what is scaring off buyers is rust issues. Note that the front floors have been replaced and not done to a high standard, they just welded in flat plates. While the upper front fenders and area behind the glove box look pretty good, the bottoms of the rockers are really crispy and the area near the rear suspension mount shows that there are real structural concerns there. To remediate this much damage you're going to have to tear out the rocker panels, remove the interior and this means a repaint. And OBTW the wood is not good, and there's rust bubbling out around the windshield and rear backlite, so those have to come out to fix that. If you can see it bubbling there the windshield frame and the backlite frames are going to need some work.. In short, if you're going to dig into this car it's going to need pretty much a total teardown and body restoration and while it's not as bad as a lot of cars, it's still going to cost a lot to make it right. The problem is that it's not good enough to do a "rolling restoration" but it's a lot better than a lot of cars that have rust issues. JMHO but the ask of around $35k is high. I think the 22k was probably low, but the real number is going to be somewhere in between and more on the lower side. With the market for nice cars soft it's hard to take on a restoration project that you'll be way underwater on by the time you're done.