Chip Foose schools BMW

DougE

DougE

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Chip Foose talks about BMW's design direction regarding the new 3 series look,. Chip points out how BMW used to lead the design crowd but now BMW seems to be following. I much prefer Chip's ideas as opposed to BMW's monster kidney.
Doug

 
I'd bet when they watch this in some Bavarian board room, there will be people squirming. I really like the M2....and that is about it from BMW. Love Porsche and quite like Audi.
That being said, probably going to settle on Damn Ugly Subaru.
 
Look this up. Yes, copy Lexus but the real driver is money. BMW's biggest market is China. This is what the Chinese want and so this is what caused these massive grills designs.
It's always about the money and as we well know BMW is right there with the best of them.
 
m5bb said:
Look this up. Yes, copy Lexus but the real driver is money. BMW's biggest market is China. This is what the Chinese want and so this is what caused these massive grills designs.
It's always about the money and as we well know BMW is right there with the best of them.
Click to expand...
I think you are bang on with that. Must cause mental dissonance in German design studios.
 
One of the responders to the video says that Foose's rendering looks like a Pontiac. I tend to agree. Here's a 10 year old G8...

1249574000.2002hondacivicsi_red_2007_holden_ve_ss_commodore__front_.jpg


Still better than the BMW.

I don't like the looks of the new M3 (nor the new 4 series), but I don't think I'm the customer BMW is shooting for.
 
Throw Maserati into the huge grill pool, too.

1604334184364.png



It isn't a trend I gravitate to, that's for sure. The new mega kidney grills from BMW?? I'm not a fan.

...or maybe I am and just don't realize it? o_O

1604334433056.png
 
It could be worse. It could also have had massive tailfins like the cars in the 1950s. In 6 months the giant gaping grille won't look so wierd. BMW knows that their main market is now China. They are way behind on converting to BEVs and they had to try some type of gimmick to boost sales.
 
I hate to admit it, I like the new grill. It’s reminiscent of the 328 homage concept BMW did a few years ago that I wished they built.
 
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