One day when we were at Road America last year it was shockingly cold. I wasn't prepared for weather that chilling and didn't have a hat. So when we walked up to the automotive accessories stand, I knew I needed a warm knit hat to make it through the day. There was nothing "neutral" for sale there, I had to choose a marque flavor. I ended up with the BMW hat with M stripes... And it was warm. Haven't worn it since.
