here in the USA the first car band to make ads with no cars was Infiniti in 1989. I wouldn’t be surprised to see Infiniti suffer from Jaguar’s fate it they don’t improve their products and brand loyalty.
jaguar intrigue
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normality is a peculiar term, like groucho once said: "if you don t like my normality i do have another one for you..."
new normalities are said to be
new normalities are said to be
Adults have the right to choose, but I will not tolerate children being indoctrinated by such disgusting advertisements as the new ad for the neutered and sexless Jaguar or the Bud Light ad with a transgenic persona.
For me, this iconic car brand no longer exists.
I am a tolerant person but I do not agree to flaunt this type of weirdness!!!
For me, this iconic car brand no longer exists.
I am a tolerant person but I do not agree to flaunt this type of weirdness!!!
I am not sure if venting our feelings about the wokeness of the add is fuel for our car hearts. It does fuel other feelings, also for me, but perhaps we'd best leave that aspect outside this forum.
Looking at the car topic side of it;
My first ever poster above my bed was that of an E-type. I still want one, perhaps when I'm 60. I don't think i'll ever buy a modern Jag.
Working as an engineer inside a marketing team, i have a bit of scepticism that I can't switch off. This add triggers that immensely.
I sometimes feel that whenever a company is lacking strong products, there is nothing else that one can promote besides the brand. So you get this.
Question: are there brands with successful products that make similar commercials? (without featuring the product, being overly "in your face")
What modern Jag is innovative? Cool? Technically wow? Styling worthy of the Louvre/MOMA?
Looking at the car topic side of it;
My first ever poster above my bed was that of an E-type. I still want one, perhaps when I'm 60. I don't think i'll ever buy a modern Jag.
Working as an engineer inside a marketing team, i have a bit of scepticism that I can't switch off. This add triggers that immensely.
I sometimes feel that whenever a company is lacking strong products, there is nothing else that one can promote besides the brand. So you get this.
Question: are there brands with successful products that make similar commercials? (without featuring the product, being overly "in your face")
What modern Jag is innovative? Cool? Technically wow? Styling worthy of the Louvre/MOMA?
"I am not sure if venting our feelings about the wokeness of the add is fuel for our car hearts. It does fuel other feelings, also for me, but perhaps we'd best leave that aspect outside this forum." - You're right, but I won't change my mind.
"Question: are there brands with successful products that make similar commercials? (without featuring the product, being overly "in your face")
What modern Jag is innovative? Cool? Technically wow? Styling worthy of the Louvre/MOMA?"
In today's times of ubiquitous political correctness, this VOLVO advertisement would not pass:
"Question: are there brands with successful products that make similar commercials? (without featuring the product, being overly "in your face")
What modern Jag is innovative? Cool? Technically wow? Styling worthy of the Louvre/MOMA?"
In today's times of ubiquitous political correctness, this VOLVO advertisement would not pass:
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Just try to remember... we're talking about opinions here on a subject that may never come up again, so try to put that into perspective. This thread will pass. Don't let it ruin your day or affect how you interact with someone on the forum for years to come.
Dan
Dan
Fact. You are right. The forum is not the place for my personal opinions. I got a bit carried away with this, but this Jaguar Rebranding ad is a very controversial topic, globally...
So in an advertising sense, they're getting global attention overnight. Good or bad, it's working.
Jaguar has never been normal. Just my opinion of course.
brilliant... but a bit creepy and probably not very " correct "
To me, this is exactly the same thing at the Bud Light commercial.
I can understand how a marketing person could emphasize the need to be "relevant" or to appeal to a younger audience, and/or to improve sales of a new product that may differ in important ways from products previously offered. So they propose something that will garner attention and get people talking about your brand. (And lo and behold, we are talking about their brand).
What I can't understand is the approval process for these types of proposals. Assuming a valuable brand, somebody in charge needs to think about the existing brand, the history of what went into building the brand, and the customers who are loyal to the brand based on products previously sold under the brand name. The proposed advertising campaign needs to offer something new but in a way that is not inconsistent with the valuable brand. It should have occurred to the person or people in charge that this particular advertising campaign is likely to both insult and alienate their existing customer base and thus decrease the value of the existing brand.
I can understand how a marketing person could emphasize the need to be "relevant" or to appeal to a younger audience, and/or to improve sales of a new product that may differ in important ways from products previously offered. So they propose something that will garner attention and get people talking about your brand. (And lo and behold, we are talking about their brand).
What I can't understand is the approval process for these types of proposals. Assuming a valuable brand, somebody in charge needs to think about the existing brand, the history of what went into building the brand, and the customers who are loyal to the brand based on products previously sold under the brand name. The proposed advertising campaign needs to offer something new but in a way that is not inconsistent with the valuable brand. It should have occurred to the person or people in charge that this particular advertising campaign is likely to both insult and alienate their existing customer base and thus decrease the value of the existing brand.
Jaguar's current CO stated that Jaguar's former customers make up only 15% of their current customers.
Now they are focusing on the young generation for whom they are preparing a whole series of electric cars and hence the rebranding.
That implies the brand was destroyed...they might as well call themselves ACME cars and use the roadrunner in their badges instead of the feline...
Please don't bring ACME and Road Runner into this...
This is my childhood.
There were controversies and lack of political correctness there... hahahah
The key to marketing is that you have a campaign to activate interest on the products that you have. This of course presumes that you have a product that creates value and/or excitement.
There are several cars that are still on my want to have list, an e-type is certainly one of them. But that is the only jag (well, okay an early d-type would be cool too). There are other manufacturers that have cars that I would be happy to have in my garage, though I saw someone mention Infinity...I made that mistake and had sold the Audi S8 at the end of its useful life as a daily driver and bought a large infinity sedan and had it for about four months. It was a soul-less driving appliance and I had to get rid of it, trading it in for my Audi S6 with the V-10...that car had a soul.
By the way, I have some favorite car ads too...
Trunk Monkey
Ralph Wilson (caution, not safe for work). Moderators I understand if you decide to remove the link.
There are several cars that are still on my want to have list, an e-type is certainly one of them. But that is the only jag (well, okay an early d-type would be cool too). There are other manufacturers that have cars that I would be happy to have in my garage, though I saw someone mention Infinity...I made that mistake and had sold the Audi S8 at the end of its useful life as a daily driver and bought a large infinity sedan and had it for about four months. It was a soul-less driving appliance and I had to get rid of it, trading it in for my Audi S6 with the V-10...that car had a soul.
By the way, I have some favorite car ads too...
Trunk Monkey
Ralph Wilson (caution, not safe for work). Moderators I understand if you decide to remove the link.
Brands do work for me. Last week I walked into the Apple store to finally upgrade my 4 year phone to iPhone 16. You cannot do that and be brand unaware, if Apple had 15% loyalty they would die. I am using the new phone and it only reinforces brand loyalty, superb product. They wanted to sell me insurance and I can tell them no thanks, I think their commercials cover product and fluff as well, but Apple is a cult and may not depend on advertising.
Negative brands also have reputations. I had to visit Xfinity yesterday to fix some nonsense, and after shaking the employee's hand I counted my fingers to see if I kept at least four.
I read once that William Lyons would have Jaguar prototypes parked under an oak tree at his country house outside his study window and would take his time making styling decisions and approvals. Don't think that ad would have got up if he was still around.
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Sir William Lyons must be rolling in his grave now when he sees what Jaguar's current marketing has to offer...
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