jaguar intrigue
- Thread starter deQuincey
- Start date
- Status
Did Lucas Electronics make their EV electricals?
Lucas, The Prince of Darkness
They're certainly reinventing brand advertising. If you haven't seen it, the universally reviled video:
Aussiecsi
Well-Known Member
if you squint you can see Dylan Mulvaney holding a can of Bud Light
I posted before the best ever Jaguar commercial:
That reminds me of a joke from the & page at the back of Road and Track. I think it must have been in the late 70s.
Q: "Why do the British drink warm beer?"
A: "Their refrigerators are made by Lucas."
I don't think I understood this joke when I first read it, being in late grade school or early junior high, but for some reason I remembered it until I did get it.
At one time in the distant past Jaguar motor cars offered more style and more performance that you had a right to expect for a lot less money that your neighbor would guess you paid (Xk120, E-Type, 1st XJ sedans). Once they lost the ability to deliver that kind of value, it was the beginning of a slow death. Jaguar’s subsequent owners (BL, Ford, Tata) never had the technology, styling, or product genius for competing in the domain of Jaguar/Bmw/Mercedes/Audi/Lexus. Unsurprisingly, these owners couldn’t restore or maintain the desirability and competitiveness of the products. I thought Tata might succeed when the F-type and F-pace were launched, but they lacked a deep enough product bench and failed to drive sales growth in a market crowded with good alternatives.
WTF???!!!
What is this???
A modern ad for Teletubbies???
www.youtube.com
I have the impression that our civilization, instead of developing, has started to regress since the pandemic, and year by year this regression is progressing faster and faster...
The WOKE generation of people is a misunderstanding...
The heads of Chinese car companies have a good laugh every day and it's no wonder that European brands are slowly starting to go bankrupt.
I miss the lack of political correctness and the following ads:
I hope they don't think of anything stupid at BMW.
www.youtube.com
The best car ad I've ever seen, even if it's not an original BMW:
www.youtube.com
What is this???
A modern ad for Teletubbies???
- YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
www.youtube.com
I have the impression that our civilization, instead of developing, has started to regress since the pandemic, and year by year this regression is progressing faster and faster...
The WOKE generation of people is a misunderstanding...
The heads of Chinese car companies have a good laugh every day and it's no wonder that European brands are slowly starting to go bankrupt.
I miss the lack of political correctness and the following ads:
I hope they don't think of anything stupid at BMW.
- YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
www.youtube.com
The best car ad I've ever seen, even if it's not an original BMW:
- YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
www.youtube.com
Attachments
Last edited:
funny the first car brand to avoid showing an actual car in their adverts was one that you know pretty well.
BTW, and i met and have lunch with Toni Segarra, its creator back in 2010 in Barcelona.
BTW, and i met and have lunch with Toni Segarra, its creator back in 2010 in Barcelona.
i dont think they are reinventing anything, change font ? add colours ? weird dresses and style ? gender-ish deployement ? ssshhh music ?
it is pretty mainstream when you do not have anything good to show, you try to make the most shocking, or/and horrible or/and disgusting advert to provoke people and thus you come back to life for some time.
I highly doubt that the characters depicted will be regular customers of the brand, and I wonder if those who don't see themselves reflected in the ad won't be offended by it and stop buying the brand as well. I don't find this very clever, but maybe I'm too old for this antics.
There's no beauty, or harmony, or style, it's like they deliberately wanted to show shocking things, I remember American Beauty when Anett Benning says to her daughter: "are you trying to look unnatractive?" ..." congratulations, you´ve succeeded admirably" it is the case
i hope they do have something to show, pretty insignificant brand nowadays, sad to see them make such a colourful harakiri
day66
Well-Known Member
As an owner of a Jaguar I'm pretty confused by it too!
I can see the broad idea - we want to reinvent the marque as all electric (well they have no choice on that anyway, but i won't go there..) and give the impression that they are starting with a blank piece of paper - so forget the "old ways" and do everything differently. Sadly that seems to have been confused with an effort to seem edgy and cool just for the sake of it and to me they seem to have created the impression that you'd have to be some sort of oddball to appreciate what they are all about now - certainly that doesn't seem to me to be the demographic that represents the majority of their customers now, but perhaps that's not what they are aiming at in the future?
I can see the broad idea - we want to reinvent the marque as all electric (well they have no choice on that anyway, but i won't go there..) and give the impression that they are starting with a blank piece of paper - so forget the "old ways" and do everything differently. Sadly that seems to have been confused with an effort to seem edgy and cool just for the sake of it and to me they seem to have created the impression that you'd have to be some sort of oddball to appreciate what they are all about now - certainly that doesn't seem to me to be the demographic that represents the majority of their customers now, but perhaps that's not what they are aiming at in the future?
WTF???!!!
What is this???
A modern ad for Teletubbies???
- YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
I have the impression that our civilization, instead of developing, has started to regress since the pandemic, and year by year this regression is progressing faster and faster...
The WOKE generation of people is a misunderstanding...
The heads of Chinese car companies have a good laugh every day and it's no wonder that European brands are slowly starting to go bankrupt.
I miss the lack of political correctness and the following ads:
I hope they don't think of anything stupid at BMW.
- YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
The best car ad I've ever seen, even if it's not an original BMW:
- YouTube
Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.
amazing subtle image in this video, me thinks
Rorschach ?
New marketing director at Jaguar.
The man who castrated Jaguar...
www.dailymail.co.uk
The world is going in a very bad direction...
The man who castrated Jaguar...
The American marketing guru who masterminded Jaguar's woke rebrand
Santino Pietrosanti, who boasted at an awards dinner that Jaguar had 'established over 15 DEI groups' as part of a 'transformative journey', is head of brand at the historic car company.
The world is going in a very bad direction...
Last edited:
Now that they've broken the internet, phase 2 needs to be the unveiling of an unapolegetic, kick-ass gas powered sports car. Otherwise they've overshot the woke and EV trends and will drop off the cliff into Zoolander irrelevancy.
What?!? But what about Blue Steel? That's had some staying power.
What is this, a car for ants?
- Status