I suspect there are more factors at play than just overall thickness (and even perhaps mass). Ultimately, this "stuff" needs to absorb the energy of the sounds (vibrations) within the panel. Interestingly, I believe with the Lizard Skin product that many people also apply their thermal insulation spray in concert with the sound spray. Each coating is that 40 mils (1mm). So together they start to resemble the dynomat system thickness.
I am a long way from having to decide this. But for me, I think the weight of the system would play a significant role. My car is not a CSL, but the lighter I can make it, the more agile it may perform/feel. This is a good topic to ponder.