Making it big vs just let it happen?
This is a Great and Fun idea, I am interested. I did some research on similar events, one is this BMW Mini event, no doubt sponsored but that is not clearly stated, perhaps cleverly so!
http://www.bmwcarclubgb.uk/news/all/2014/08/15/minis_cross_the_usa.html
Another is the the Guinness World Record Quadtrac event that I helped with.
http://m.youtube.com/watch?v=4AVXg_L7dns
In my opinion the key parts to making the quadtrac event a success were:
Good idea, this was Helen Rainthorpes.
Good and suitable cause to support, in this case cancer charity, again Helen planned this.
Making the event special so people really wanted to be part of, hence the Guinness World Record - organized by the key sponsor.
A few very motivated and well organized people to direct the actions - Helen and her team did this.
Sponsorship for funds and other resources to get the ball rolling. But sponsors want something back.
Some very effective PR, supported partly by the sponsor and a professional PR company.
So this idea has, or could achieve all of the above, here are my thoughts on how:
Plan it well in advance eg 2016 to align with the anniversary.
Few key sponsors, BMW US and a few other smaller markets eg UK and Germany spring to mind as first to offer the sponsor opportunity. Perhaps a transport sponsor would also help to move cars interstate and transatlantic.
Make this a World Record Attempt, perhaps Guinness. This is a commercial company so must be paid for, as well as reach certain criteria eg 30% of the US Road legal Coupes involved. I expect that the cost would be several thousand dollars.
Select a suitable charity, that way all organizers and fund raisers can be pushy and also people won't be embarrassed to get involved and support. Also the media are happy to support it.
Select a core team to manage, organize and make decisions.
If there is a collective view that we want to make this big, and also make it a large fund raising event for a charity then I am willing to give what experience I have and explain in more detail how we went about the last one. but I can't be full time on it - it will take heaps of planning . If there is a collective view to keep it informal, with many tagging along then that is also great, and I will still plan to come along in some form.
Any views or opinions?
C