Hi All;
Back from a few days of patent law...(I am an expert witness ..last year for BMW, this year for Honda).
I know folks at BMW NA. I could ask them about the logo, but I suggest that we just go do it. To avoid saddling JJ with the responsibility, I suggest all of us who are interested, front a portion of the setup fee, and JJ keep accurate account of the costs. That way we can prove it is not a for profit thing. BMW may still get snitty, but they would have to trade the cost of prosecuting a bunch of guys who used the logo for thier own personal purposes (sort of like painting a roundel on your garage floor-hmm maybe I'll do that!), and for whom there was no profit. I suspect it would a) not be worth it, and b) be really bad press inthe BMW enthusiast community ("BMW slams their most faithful...").
If we ask, then they can say no. If we do it without asking, then they have to notice it, and then raise a stink.. an expensive and politically ugly one. (in patents, the benefits of infringing need to be weighed against the costs of defending infringement). And, in the end, we might have to take our badges off.. which, if it comes to that, we should hold a gathering, and invite the press as we melt them down to slag...while telling the press that we, a bunch of loyal enthusiasts, were just tryting to celebrate our love for our cars..sniff.. but Big Bad BMW, who cares nothing for us, made us melt down our logos, logos that we spent good money on and made no profit..sniff sniff...And we are now all going to sell our cars and buy vintage Cortinas...
I personally like:
-The right side up lettering
-The E9 Coupe words ("BMW Coupe" uses "BMW" and also applies to many other cars (635, 850, E30,new 335, etc...).
- A clever roundel hidden inthe design
Relative to JJs bottom logo above: I like the edges, but maybe a little less busy around the edge, use less black (Maybe add white). I think we should do the alternate sides of the "eyes" blue and white. amd reverse that for the bottom (to form a roundel.
I'll try a cut at this.
Great work JJ!!
S