@jjs2800cs
Hey, thanks for the question. Yes, I am primarily using Caswell chemicals. I'd originally prepared my own solutions based on "internet" chemistry. While it did plate, it wasn't as nice or as consistent as I want/need. So I invested in the Caswell chemicals and I am quite happy.
However, the chromate conversions step is far more important than the appearance it leaves. Both Cadmium plating (which is banned) and zinc plating are sacrificial coatings. They both coat the steel and protect it from oxidizing. However, if left untreated the cadmium or zinc coatings (which both have a silver/grey appearance) will oxidize (white) very quickly. I've seen items that were zinc plated well, and simply left on a shelf in a garage. A year later, they were covered in white oxidation and unusable.
The chromate conversion process provides protection for the protective layer. It actually oxidizes the outer "skin" of the zinc (or cadmium), protecting it from oxidizing. So the zinc protects the steel, and the chromate conversion protects the zinc. If you don't do the chromate conversion, your plating will not last long.
I believe the clear chromate coating, which is what results in a shiny silver finish (some refer to it as blue) has the best corrosion resistance. The numbers I reference (although I am sure I am glossing over some important aspects) is that the blue/clear trivalent chromate conversion coating over zinc plating can withstand a salt spray for well over 100 hours (120 to 130). The yellow chromate can withstand the salt spray test for almost 100 hours (in the 90s). I think the zinc alone - no chromate conversion coating - reaches about 12 hours in the same test. Again, I am not a professional plater nor a chemist or metallurgist - I welcome the experts to convey more scientific data (although it seems that most plating companies protect their processes as proprietary). But I think I understand the basic principles as well as the importance of that extra chromate bath step.